Monica & Joe

Casting my mind back to Fashion Press Week (it was before Christmas – can you imagine??) I met a very lovely couple called Monica & Joe Wahla who were showcasing pieces from the website they were in the process of setting up.

Monica told me that she wanted to establish an online boutique for 30-something women who loved designer clothes but wanted something a little bit different; established luxury labels, but also new UK designers and cool, affordable brands.

She has done just that.

The site launched last week (yay!) and features a hand-picked selection from Malene Birger, Cacharel, Bruuns Bazaar, Simeon Farrar and Ambre Babazoe, as well as ultra-hip Danish label Munthe Plus Simonsen who are new to the UK and exclusive to Monica & Joe.

Natch, I’ve been stalking the site and picking out my fave pieces.

Loving the crepe coral dress by Cacharel – total classic look for spring if you wear it with wooden block heels.

And I love the effortless style of these urban utility pants.

Finally, you all know about my love for tie dye (and shirt dresses). Say no more…


Images courtesy of Monica & Joe.

Written by Johanna Payton