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Exclusive: Lydia Bright from TOWIE launches boutique Bella Sorella

Strange it is, being in a room full of TOWIE cast members.

You know them, but they don’t know you. You understand (or think you understand) some of the looks that are being exchanged, however fleeting. You feel the tension when someone (Mario) walks into the room in the same way you would if you were part of the circle of Essex friends. And you want to grab a hold of Lydia Rose Bright and give her a big hug because she has launched such a fab shop and an absolute asset to Loughton (but you don’t, because a) you don’t want to crumple her gorgeous Lucy in Disguise dress and b) you don’t want to get arrested).

In spite of the strangeness (which is actually addictive), I was totes delighted to be invited to the official launch of Lydia and her sister Georgia’s vintage-inspired boutique, Bella Sorella on November 9th 2011.

It was the same night as the wrap party for the third series of The Only Way is Esex, so the cast were glammed up to the hilt (including Nanny Pat). Even Arg had gone for a sequinned bow tie. Bless.

Sam Faiers looked stylishly vintage for the launch of Lydia’s boutique
Lucy Mecklenburgh and Mario arrived separately – no chance of the storyline for the finale being blown
Chloe Simms was mega-glammed for the launch and wrap party
Joey Essex gets his credit card out to prove that he really is, Joey Essex (and he is)
Lydia (who was serving the Champagne when we arrived) makes a speech
Lydia looked lovely in her Lucy in Disguise dress – such great style
Guests – including Lydia’s mum and Billie Faiers – mingle in the shop
Here I am (in my Biba @ House of Fraser dress) with Lydia’s sister, Georgia Bright, who works in the shop “seven days a week” – she’s lovely. Go shopping to Bella Sorella and meet her!
I was in attendence with my friend Lucy, who kindly stepped in when Rose had to drop out (get well soon Lils!)

But with my Fashion Detective head on, I was even more interested in checking out the scrummy cakes, trinkets and (natch) dresses on display; gorgeous printed tunics and tea dresses mostly, in floral prints and vintage shades by the likes of Mina UK, Max C and Yumi – all labels I love.

Bella Sorella gets a big fat “REEM!” from moi….

This velvet Mina UK dress was prolly my fave of the collection
All the dresses were up my alley (!)
Lydia wore this dress to an awards ceremony, and you can buy one for yourself in the shop
The shop oozes vintage-style charm – and is enhanced by the Bright sisters’ personalities
The cakes have an important role to play
Bella Sorella cupcakes
Lovely gifts for sale alongside the fashion
The Christmas touches are v cute
Lots of candles on sale too
Soooooo want to buy this off the wall – need to save up £3,000

All photos by Johanna Payton. All rights reserved.

Written by Johanna Payton