Welcome to Wondaland

Wondaland is a label I fell in love with (I mean, was the Lola dress above made for me or what?) at a press day a few weeks back.

The brainchild of Alice Rugge-Price, former member of the elite Atelier-Mayer team (where she acted as a vintage buyer for their website) Alice’s Wondland (geddit?) is a vintage-inspired label that reworks classic and beautifully-tailored vintage pieces and brings them bang up to date.

Other fans of the brand include Florence Brudenell Bruce (who blogged about a fabby Wondaland jacket for Vogue), Poppy Delevigne and Sienna Miller. And here’s exactly why fashion’s finest are getting their knick-knacks in a tizzy…

Grace dress in ultra violet botanical print by Wondaland
Camilla dress by Wondaland
Lavinia jacket by Wondaland

Lucy skirt and Hannah tee by Wondaland
Grace dress by Wondaland
Amber dress by Wondaland
Lavinia jacket in black by Wondaland

Images from Wondaland


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Written by Johanna Payton