Anna Popovich at London Fashion Week

You may have noticed some radio silence yesterday; well that’s ‘cos I was unchained from the shackles of my desk (again) and finally embracing the best that London Fashion Week has to offer.

My highlights from Somerset House will follow, but fresh from The Exhibition I zoomed off to a v cool Off-Schedule show courtesy of model/designer Anna Popovich. As you well know, I’m not into dangling unaffordable (if delicious) designer garms like a golden carrot beneath your noses, so you’ll be pleased to hear that Anna’s debut ready to wear collection is colourful, crisp and not beyond the realms of possibility if you fancy treating yourself.

From colour pop maxis to simple gold pencil dresses (and a camel coat to get giddy over) Anna’s AW12/13 collection – much like its designer – is fresh, pretty and graceful, with a glint in the eye. Uber-friendly, and flanked by her lovely parents, Anna mingled with the audience after the show – as did her models. Walked to very laidback, classically-tinged tracks, in flats or wedges, this collection looked effortlessly cool. And the post-show buzz from the crowd at a bustling urban venue in the depths of Waterloo would suggest that Anna Popovich is well on the up. Good on her!

Here’s my view from the front row…

The venue was The Vault, an atmospheric dungeon-esque cavern in the Old Vic tunnels beneath Waterloo station: No surprise that the models were photographed against this striking, graffiti-heavy backdrop immediately after the show
The striking camel coat got the show off to a sizzling start
Love the zip detail to the rear – a trend I saw repeatedly at LFW yesterday
This layered blouse with contrast fabric skirt is the ultimate in daywear for me – absolutely love it
So elegant – with flats = result
Yep, deffo in love with this
Simple but striking: Anna’s gold midi length dress looking great with wedges
It’s that gorgeous shoulder detail again – looking hot in button down dress form
The grey/blue and gold works sooooo well – an amazing AW12/13 combo
Gold is certainly Anna’s signature shade – how about this cool-collared shirt dress?
The ruffle at the rear adds a fabulous twist
The second half of the show was devoted to vivid colour
The cut out almost-racer back gives a pretty dress some sporty pizzazz
Plunging neckline, gold buttons, white ruffles – this full-length dress makes a statement and a half
I have a sneaking suspicion that Fashion Detective readers are going to be mad about this halter neck, colour block maxi – am I right?
Bravo!
Straight after the show, the models had a mingle
A colourful bunch
I had a closer look at the gorgeous gold dress
Designer Anna Popovich posed for post-show photos too
And I had the chance to congratulate Anna personally on a fabulous debut show

All images by Johanna Payton – please do not reproduce without permission/credit

Written by Johanna Payton