Caggie Dunlop launches fashion line ISWAI (It Starts With An Idea): Farewell Made in Chelsea
I know you guys adore Caggie Dunlop’s style as much as I do, so perhaps you’ll be as excited as I am about today’s official launch of Caggie’s own fashion range ISWAI – It Starts With An Idea…
More exciting than most sartorial spin-offs, Caggie’s line is all about community – she handpicked a bunch of emerging design talent (I know she did it, I saw it myself on Twitter) and kicks things off with a limited edition “5ways” range of themed t-shirts; New York, Rebellion, Da Vinci, The Universe and Religion.
The range goes on sale at 7pm this evening, April 18th 2012 – but you’d better get in there quick as there are only 200 per design.
|Looks like Caggie had fun modelling the tees|
Even more exciting for the hardcore Cag fans (me included!) is a forthcoming range of jewellery which is going to feature the ear cuff we lusted after earlier this week and, most exciting of all, includes a collaboration with my fave vintage-inspired jeweller of all time, Zara Taylor.
There’s also a new range of tees planned, and ideas are being invited, so young designers who dig Caggie’s style should get in touch.
“Rather than attaching my name to a label and have no creative input, I thought I’d give my name to those who can’t get a break, and platform some of the amazing talent that otherwise might go unnoticed,” Caggie says of her venture. “It doesn’t rely on any fashion heavyweights, it’s just about having fun – being creative and expressing yourself.”
Here’s the accompanying vid so you can spy on the designers and have a sneak peek of Caggie’s shoot (to the strains of Home by Edward Sharpe and the Magnetic Zeros)…
Image from ISWAI.