Global Kids Fashion Week review

So last night was a funny one. I rocked up to Freemason’s Hall to see one of two main shows at what was billed as the “first ever Global Kids Fashion Week (GKFW)” – kind of a good idea if you like watching model agency (we assume) kids sashay down a catwalk under the watchful gaze of the Kidd sisters et al (talk about your yummy mummies: if I had to do the school run with the chicks at that event every day I’d end up wearing a paper bag over my head and a bin bag over my body.)

There is no doubt that the kids were super-cute, and once you’d overcome the distraction of that adorability (?), it was possible to imagine a world in which I could afford to lavish Paul Smith Junior green skinny jeans upon El (they would never go over his delightfully pert bottom, I’m afraid), and fantasise about having a mini-me daughter who could strut her stuff in bright, tartan by Junior Gaultier (above).

My El would rock this look no doubt – if he could get the trousers above his knees 

Back to reality, and seeing as I don’t go down the designer route for my own self, I’m unlikely to do it for my ever-growing boy: a pair of Paul Smith Junior jeans retail at about £68 and as Eliott seems to grow out of his clothes after two or three wears, it’s something of a waste. Best we stick to the nuclear orange tapered trousers from H&M Kids he’s so fond of that only set me back £12.99.

The show was helpful in showing off the trends that are coming our way: tons of 90s-inspired looks including bold print cardis over dresses and floral dresses teamed with Doc Martens; pastel-coloured faux fur and brocade for the girls, and the odd pop of colour for the boys (nowhere near enough, as usual).

Scotch R’Belle and Scotch Shrunk go all-out 90s for Autumn/Winter ’13

I wish I’d taken El to the event (children were made most welcome – to the point of one little fella joining in with the show halfway through) as he’s quietly getting into fashion, and would have enjoyed the spectacle of these robotic babes marching down the runway. (He would have also devoured the post-show popcorn.) Perhaps next time, if the idea takes off.

And it is a good idea, that may well catch on, but with the main show being so sharply geared towards alexandalexa.com, curators, sponsors and creators of the event as far as I can tell, it did feel more like a big, fat advert for an e-tailer than a truly global celebration of children’s fashion. Much as I enjoy looking at fantasy frocks by Roberto Cavalli Kids (£200 for a children’s jacket anyone?), I would have enjoyed a high street catwalk too – and how about an ethical kids clothes show? After all, they grow out of stuff so quickly that it’s imperative to inject some hardcore sustainability into the children’s fashion industry.

But with models and über-mums to gawp at, not to mention bubbly to sip after the event, I shouldn’t be complaining too much. And if you love dressing your progeny in all the latest looks, feast your eyes on more of my highlights from the event….

Arriving at the event in Freemasons Hall, London (I haven’t gone blonde – it’s the light, I promise – and wearing so much black was a one-off)

We checked out some key trends in kids fashion before going into the show

Peter Pan collars will never go out of style for kids, surely? So cute

They are sooooo back – maybe I’ll get El some to match mine

The world’s only candy floss tree?

El won’t be amused when he sees that he missed out on this

Fashion royalty: Amber Le Bon provided the soundtrack

Model and mum Portia Freeman arrives with her hubby Pete Denton (out of The Kooks) and adorable offspring

Now you can appreciate why the mums in attendance were ever-so slightly intimidating in the fashion stakes: it’s the supermodel dynasty otherwise known as Jodie Kidd and Jemma Kidd

The Kidds (and their kids) were front row, natch

Kenzo do brights most beautifully

A fun look for boys from Anne Kurris

Junior Gaultier stole the show (it‘s easy to put this look together with charity shop buys and high street picks)

This little fella looks great in Tommy Hilfiger…

…and you can’t beat a bright boucle jacket (Supertrash)

It’s mini grunge by Paul Smith Junior

These gorgeous girlies wearing Chloe got some serious “ahhhhs”

Ok, so I am tempted to buy El that amazing Roberto Cavalli jacket

This Pinco Pallino look is definitely one for the hardcore fashionistas to dress their little ladies up in

You dont see this on the catwalk everyday: wearing Nike, this young lady treated the FROW to some serious moves

The mini models line up for a last dance on the runway

And everyone loves a glitzy finish

Photos: Johanna Payton/Ian Gavan/Dave M. Benett/Getty Images for AlexandAlexa.com

Written by Johanna Payton