Speedo Sculpture gives women a confidence boost


I like to think I’m a confident woman body-wise. Although time (and childbirth) has taken its toll, I don’t really have any qualms about sticking a swimsuit on and wearing it in public.

But according to a survey carried out in May 2013, 55% of women admit that they won’t go swimming due to the fear of getting into a swimming costume: that’s so sad!

Even worse, 84% of women admit to putting their bodies down through negative talk- I am definitely guilty of that.

So, to give women a much-needed confidence boost, and tackle these issues head on (or should that be body on?), Speedo Sculpture came up with a novel form of ‘exposure therapy’ – they held a parade of dozens of women in their swimsuits through the centre of London….

Led by Speedo Sculpture ambassador Gabby Logan, ‘Parade to the Pool’ took place on June 4th, aiming to encourage women to stop all that negative ‘fat talk’ and feeling low about their bodies. 

Gabby Logan (wearing very appealing electric blue jeans and matching heels) meets the brave ladies who walked the streets of London in their swimwear

Designed to combat the ‘terror’ many of us feel over getting into swimwear, the women received personal coaching from a psychologist to tackle their body anxieties before parading around town wearing Speedo Sculpture swimsuits, which help to sculpt and shape the body.

‘Parade to the Pool’ succeeded in transforming the dreaded walk from the changing room to the pool into a celebratory parade of confidence: I applaud the girls for braving it out and pulling off such a potentially ‘exposing’ stunt. And they all looked great.

Good on the girls for getting out there and showing others that we should be proud of our bods

Well done for Speedo for sending real women out walking, rather than models, and I’m with psychologist Anjula Mutanda when she says: “Negative talk amongst women about our bodies and looks is so common and well practiced it seems to happen almost without thinking. It can be contagious and its easy to spread and reinforce negative messages amongst ourselves resulting in avoidance behavior around exposing our bodies. 

“The good news is that we can take control and shift our mindset from negative to positive thinking. When you change how you think it will change the way you feel, and the way you behave.

“Surround yourself with positive friends and people with good self-image: make each other feel good. Stay fit with exercise like swimming. You’ll stop seeing your body as purely aesthetic and more about performance and movement. Don’t see your body as separate from you, it’s part of you and not your enemy.

“Talk positively about your body in front of your children. Just as they can learn your positive habits they can learn your bad habits if you don’t.

“And Don’t overthink things: when you overthink you’re more likely to stop yourself doing something. Throw off your towel and parade to the pool instead!”

Hear hear!

If you want to find out more about the event, or the clever and stylish Speedo Sculpture swimsuits (I’m dying to get one as I’ve started going swimming with El every week – and it’s already having a toning effect) you can visit the Speedo Sculpture microsite or Facebook page.

The parade ended with a splash


Compiled in association with Speedo Sculpture

Written by Johanna Payton