Jessica Wright’s With Love Jessica Collection and boutique

So, you’ve had the exclusive TOWIE-tastic pics (taken on October 6th at the launch party for Jessica Wright’s “With Love, Jessica” collection & boutique), but now let’s get down to the serious business of the garms she’s pedalling…

Let me tell you, as a non-watcher of The Only Way is Essex, I did not expect to think much of a lingerie boutique owned by one of its stars. I admit, I had heavy preconceptions and envisaged a room full of thongs, vibrators and vajazzles. If that kinda business actually exists at Jessica Wright’s Loughton boutique, it is discreetly tucked away in the shiny white drawers (pun intended), because the merch I got to fondle was feminine, fashionable and very wearable. You’d almost say practical, but that would be doing it down.

There were two aspects to last night’s launch; first the clothes. Ms. Wright has launched a very sweet capsule collection with LOVE (a Topshop-stocked label I have long-since, erm, loved). Yes, there is animal print, there is sparkle and there are short lengths – but the soft jersey bodice (in black and nude), half-lined animal print maxi skirt and high low maxi skirt (that I have decided to purchase after seeing Jessica rock it in the flesh) have really playful, wearable and ballet-dancer-esque elements that would appeal to most fashionable gels, Essex or no.

Jessica’s model shot for the nude skirt and bodice
At the party, Jessica had customised the bodice with cute floral embellishments
Jess poses with her collection

Second purpose of last night was to celebrate the opening of Jessica’s own boutique.

With its candy pink and white striped awning the little shop, on Loughton High Street, stocks lingerie brands including Alexis Smith, Caprice and Melissa Odabash, as well as the LOVE Collection. I know what you’re thinking, but the stock is cute, girly and tasteful – not what you might expect at all. Well worth a visit and with any luck, you’ll bump into one of the TOWIE crew in the process (if it’s Nanny Pat, beg her to bake you a sausage plait).

I *heart* the green undercrackers by Tallulah Love
Candy pink and stripes is a definite theme at With Love, Jessica
The only bum on display belonged to the mannequin
Check that glittery counter – and the Alexander Eric” Skarsgård lookalikey waiter on the right (judging by this pic, it wasn’t just the Champers talking)
There’s no doubt who runs the shop

Stock image of Jessica Wright wearing nude bodice and high low maxi from LOVE. All other images owned by Johanna Payton. All rights reserved.

Written by Johanna Payton