Magnificent Missoni: Hot knits for SS12, designed with love

Margherita and Teresa Missoni wear it well.

Yesterday, I was lucky enough to spend the whole day researching and writing an article about Missoni. You know I’m not always mad about designer stuff, but oh, how I love this label. I know it’s a Marmite situation, and lots of people can live without the zigzags, but there is a lot more to this brand than patterned knits; they are all about the family and all about lurve.

With Valentine’s Day a-coming, it seems appropriate to pick out my fave Missoni pieces on NET-A-PORTER. Did you know that the label was launched by Ottavio (aka “Tai”) and Rosita Missoni when they were newlyweds? And even sweeter, did you know that they met and fell in love in 1948, under the statue of Eros at Piccadilly Circus, when Rosita was a student in London and Ottavio was an athlete competing in the Olympic Games? Well, you do now.

What started as a beautiful love story is now an iconic Italian brand, still run by members of the Missoni family (most famously, creative director Angela, Ottavio and Rosita’s daughter). Will you join me in a lovely little drool….?

Bastia crochet-knit cardigan, £525 (just love the green silk skirt by Willow this has been styled with)
If you saw my interview in LOOK yesterday, you’ll know how much I love this look: Brigida cotton-blend, crochet-knit shirt, £425 (styled with Jil Sander skirt)
Candore crochet-knit sweater (£625) with Nadia maxi skirt (£850)
Gioconda striped crochet-knitted gown, £910
Pacu coated crochet knit trench coat, £1,365

Margherita and Teresa Maccapani Missoni photograph by Vincenzo Lombardo (2011). All product images from NET-A-PORTER.

Written by Johanna Payton