Gemma Arterton floral long Erdem dress

Instant dress envy! Am madly in love with the full length floral Erdem dress Gemma Arterton wore for the “Hansel & Gretel Witch Hunters” premiere in Sydney today.

I’m going to go overboard on graphic floral prints this spring and this long figure-flattering dress is the perfect way to wear them. Delicious!

The cut-out back adds an added layer of figure flattery (photo by Brendon Thorne/Getty Images for Paramount Pictures)

From Erdem’s Resort 2013 Collection, the sensational silk dress is available (with a closed back) for £1057.66 from – or if you want to spend a little less for a similar floral burst, one of the following purchases might just fit the bill…

Kelly Love SS13, Blossoms that Dance dress

House of Holland @ Urban Outfitters, £135

Lipsy, £38

Ted Baker, £129

ASOS, £90 (sale price)

Lead image by Brendon Thorne/Getty Images for Paramount Pictures. Product images as credited.

Written by Johanna Payton